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Wasted Potential

S
$29.99 USD
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Wasted Potential

Wasted Potential

$29.99 USD
Size

Crafted from premium lightweight 100% ringspun cotton and reinforced with double-stitched hems to ensure our tees stay soft and keep their shape. Peak Dead Reckoning energy for everyone who has been told exactly what they were capable of and made a fully informed decision to do something else entirely with it. For the ones who looked at their potential, acknowledged it completely, and then locked it up with a skeleton key and went in a much more interesting direction. The potential wasn't wasted. It was redirected toward something nobody had a rubric for.

Perfect for the deliberately unconventional, anyone who has disappointed exactly the right people by refusing to perform on command, and people who wear the label as the badge it actually is.

Part of the Dead Reckoning Collection — Live by the dark. Stay Strange

Size guide

  LENGTH (inches) WIDTH (inches)
S 28 18
M 29 20
L 30 22
XL 31 24
2XL 32 26
3XL 33 28

Styled With

How to Not Ruin Your New Favorite Shirt

Look, you found us. You ordered. You waited. The shirt arrived and it's exactly as good as you hoped. Don't blow it now. Here's how to keep it looking like the day it showed up:

Washing:

  • Cold water only — hot water is for overachievers and people who ruin things
  • Turn it inside out before it goes anywhere near that machine — protect the graphic you're going to wear until it physically disintegrates
  • Gentle detergent only — this garment-dyed cotton has a whole vibe, keep it that way
  • No bleach. Ever. We shouldn't have to say this but here we are
  • Skip the fabric softener — it messes with the texture and the texture is the point

Drying:

  • Air dry if you can — more time hanging around means more time for snacks and a longer life for your shirt
  • Tumble dry low if you must — delicate setting, low heat, don't push it
  • Pull it out the second it's dry — wrinkles are optional, character is not

Ironing (if you're that person):

  • Never iron directly on the graphic — turn it inside out or use a pressing cloth unless you want a very expensive iron-shaped mistake on your chest

Treat it right and it'll be the shirt people ask about for years. That's the whole goal.

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