FOLLOW US ON
Your Beauty Standards Are Boring
Peak Doom & Bloom appreciation for every goth girl who showed up in lace and fishnets and platform boots and watched beauty standards scramble to catch up with what she was already doing. For the women who were told their aesthetic was too dark, too much, too niche, too weird — by an industry that subsequently tried to sell that exact aesthetic back to them at a markup — and everyone who has been outside the mainstream definition of beautiful long enough to understand that the mainstream definition was simply not keeping interesting company. She is not trying to meet the standard. She has her own and it is significantly more fun.
Perfect for alt and goth women who have been defining their own beauty since before it was a marketing campaign, anyone who has been told their look is too much by people with considerably less interesting wardrobes, or just being someone whose aesthetic makes the beauty standard look like it wasn't trying very hard and they'd like that acknowledged.
Part of the Doom & Bloom Collection - Dark outside. Blooming within.
Stay Strange
Size guide
| LENGTH (inches) | WIDTH (inches) | |
| S | 28 | 18 |
| M | 29 | 20 |
| L | 30 | 22 |
| XL | 31 | 24 |
| 2XL | 32 | 26 |
| 3XL | 33 | 28 |
Styled With
How to Not Ruin Your New Favorite Shirt
Look, you found us. You ordered. You waited. The shirt arrived and it's exactly as good as you hoped. Don't blow it now. Here's how to keep it looking like the day it showed up:
Washing:
- Cold water only — hot water is for overachievers and people who ruin things
- Turn it inside out before it goes anywhere near that machine — protect the graphic you're going to wear until it physically disintegrates
- Gentle detergent only — this garment-dyed cotton has a whole vibe, keep it that way
- No bleach. Ever. We shouldn't have to say this but here we are
- Skip the fabric softener — it messes with the texture and the texture is the point
Drying:
- Air dry if you can — more time hanging around means more time for snacks and a longer life for your shirt
- Tumble dry low if you must — delicate setting, low heat, don't push it
- Pull it out the second it's dry — wrinkles are optional, character is not
Ironing (if you're that person):
- Never iron directly on the graphic — turn it inside out or use a pressing cloth unless you want a very expensive iron-shaped mistake on your chest
Treat it right and it'll be the shirt people ask about for years. That's the whole goal.